The company's goal was and is to make clay, a building material with outstanding environmental properties, available for today's construction and to integrate it into its structures. The energy input for the production of CLAYTEC earthen building materials is either already very low or is being continuously minimised. The basic principle is to maintain the recyclability of the material at all product levels, given its natural properties. Further principles of the company are: Use of renewable energies and efficiency at all levels, decentralised production, exemplary social standards.